The Qoros 7 is a successful attempt to apply Qubic Aesthetics, a new family design language of the Qoros brand, to SUV models. The design features a synergistic application of iconic square design on the car's appearance, moving shape, highly intelligent vehicle system, ergonomic seats, and practical riding and loading space. This unique application of design language sets the Qoros 7 apart from other SUV models.
Qoros 7's design realization is a testament to the innovative use of materials and technology. The body structure of the car is made from ultra-high strength steel and lightweight aluminum, ensuring the safety of passengers and pedestrians. The interior is crafted with a wide range of eco-friendly fabrics, soft leathers, and composites, with the panel adopting laser leather texture technology for a three-dimensional texture that feels great to the touch.
The Qoros 7's design specifications are impressive: Width 4679mm x Depth 1897mm x Height 1679mm, with a Wheelbase of 2720mm. The interior features an innovative T-shaped layout that provides a convenient digital experience through its two digital screens of 12.3-inch behind the steering wheel and 14.6-inch on the center channel, along with the built-in voice assistant Mr.Q. The wraparound shoulder seats are ergonomic and multi-functionally adjustable, able to accommodate passengers of different sizes.
The design process of the Qoros 7 commenced in Shanghai in April 2018 and was completed in June 2020. It was officially launched online in August 2020 and presented at the Beijing Automotive Exhibition in September 2020. The design team, led by Fengyou Gong, faced the challenge of creating an innovative design language that is globally recognizable and perfectly applied to new products, requiring a combination of the latest technology and high-end manufacturing processes.
The Qoros 7 was awarded the Golden A' Car and Land Based Motor Vehicles Design Award in 2021. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.
Project Designers: Baoneng Chuangku Automobile Design
Image Credits: Baoneng Chuangku Automobile Design
Project Team Members: Design Director:Fengyou Gong
Designer:Zheming Liu
Wei Wu
Tao Jiang
Mingjiang Zhu
Shaohua Liu
Yan Ding
Mengyao Li
Yan Chen
Jiaji Liu
Yang Pan
Yang Cai
Zixuan Zhang
Kun Qin
Junlin Huang
Hao Peng
Dingying Li
Design Management:Zhichuan Qiu
Zhiwen Jie
Project Name: Qoros 7
Project Client: Baoneng Chuangku Automobile Design